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Nucleo Agency

Private label from Italian manufacturers.

Private label is the fastest way to put a Made in Italy product under your own name: an existing product, proven on the line, with your brand on it. Faster and cheaper to start than contract manufacturing, with less control over the product itself.

Send a sourcing brief
Robots palletising crates of packed goods at the end of a production line.

How it usually works

You choose from what a manufacturer already produces, adjust what can be adjusted, usually packaging, labelling and sometimes a variant, and order under your brand. Samples come first, and they are where most decisions are really made.

Where it fits and where it does not

It fits a buyer testing a market, filling a range, or needing speed. It fits less well when the product itself is the differentiation, because the same product may be sold under other labels. That is the moment to consider contract manufacturing instead.

What the brief needs

What makes this quotable.

Blanks are fine. An open question is usually the starting point. These are simply what a manufacturer needs before it can price anything.

  1. 01Product category and positioning
  2. 02Destination market and channel
  3. 03Volume for a first order
  4. 04Packaging and labelling requirements
  5. 05Brand assets, if they exist
  6. 06Target launch timing

Common questions

Can the label say Made in Italy?

Where the product qualifies under the applicable origin rules. We ask the manufacturer how origin is established before a label is designed, not after it is printed.

Who owns the product specification?

In private label, usually the manufacturer. If owning the specification matters to you, say so in the brief, because it changes the route.

Tell us what you need sourced.

One brief is enough to start. We read it before we reply.

Send a sourcing brief