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Nucleo Agency

Commercial introductions that go somewhere.

An introduction is worth something only if both sides have a reason to take the call. Most cold approaches fail because the enquiry never reached anyone able to act on it.

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What an introduction includes

Finding the counterparty, reaching whoever decides, presenting the requirement in terms they can price, and staying with it while it develops, or does not.

What it does not include

We do not sign on anyone's behalf or take responsibility for what the counterparty delivers. The relationship becomes yours; our part is making it start properly.

Common questions

Will you name my company to the other side?

Only what is needed to get a meaningful answer. If you would rather we approached without naming you at first, say so and we will.

What if the introduction goes nowhere?

Some will. A shortlist that never produces a decline is a shortlist that was not screened. What the engagement covers when that happens is set out in the terms agreed before work starts.

Tell us what you need sourced.

One brief is enough to start. We read it before we reply.

Send a sourcing brief